GMT 1143 - Casino & Resort Marketing

Credit(s): 3

An in-depth overview of the application of marketing concepts within the casino/resort industry. Focus on marketing issues unique to the gaming industry with special attention to application of market segmentation, product differentiation and positioning, and promotion. Topics include casino promotions, database marketing techniques, discounting, casino hosting, credit procedures, marketing policies and procedures, amenities, and the casino marketing plan. (3,3,0)